ARANDA GROUP. WE MANUFACTURE AND ASSEMBLE THE NEW PLATE OF ANA PASTOR’S OBJECTIVE.
CHAIN: LA SEXTA
ART DIRECTION: ATRESMEDIA DEPARTMENT OF IMAGE
ARANDA GROUP. WE ALSO BUILD THE NEW IMAGE OF THE OBJECTIVE
Ana pastor’s program is a veteran of the Spanish grill. As a result of the new program, now under the production of the host herself with her new production company Newtral, a change in the image of the program was needed. Therefore, the brand redesign has been chosen. Especially relevant has been the integral renovation of the decoration of The Objective.
That is why, for this change, the participation of Grupo Aranda in the manufacture and assembly of the set is once again available. Probably after ten years on the screen, obtaining very good audience data (almost 10% in some programs), an update of the image of the program was needed. Consequently, the brand redesign has been carried out, as well as the spaces where the great work of the team responsible for the production is carried out.
An impeccable result that reflects a clean and elegant proposal. Therefore, premium LED lighting and a central table, axis of the program, with a modern and functional design.
Render property of Atresmedia. Art Department